Marketing
Our marketing team’s role is to build brand equity through the most effective use of our tools which include: advertising, packaging, consumer promotion, account specific promotion, new products/packages, public relations, sponsorships/special events, and direct consumer communications. Below is a snapshot of a few of our key opportunities.
Senior Marketing Manager
Senior Marketing Managers plan and develop strategic and tactical Brand Marketing activities to enhance the growth and profitability of Nestlé Waters North America’s portfolio. The Manager will do this utilizing syndicated databases, Nestlé Waters North America’s proprietary databases, and other research methods to develop consumer insights that will help to drive Nestlé Waters North America’s value proposition to the consumer. They work closely with Sales to identify opportunities to expand the business in existing channels. They also serve as “duty experts” on the United States Bottled Water market and provide updates on a regular basis regarding the status of the market and Nestlé Waters North America’s business to company senior management, covering ad hoc reports, key competitive and category trends, and making recommendations based on these analyses.
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Category Manager
Category Managers (CM) work closely with regional teams to identify and develop business opportunities in retail. They articulate and interpret syndicated data sources such as AC Nielsen, IRI and Spectra in both consumption & Home scan/panel data to deliver value back to retailers and Nestlé Waters North America. CMs also prepare customer business reviews including customer, consumer and market trend analysis, promotion effectiveness, price gap analysis, profitability, and evaluating new item launches. They also proactively respond to industry, customer, consumer, and competitive trends to capitalize on opportunities to grow the business.
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Linda
Retail Business Analyst